CASE STUDIES
Poul's Landscaping & Nursery  - direct mail campaign
Summary: A comprehensive direct mail campaign with a
unique visual approach.

Objectives: Advertise landscape design and maintenance
services to the medium-to-high-end residential sector,
geo-targeting the northwest suburbs and north shore; raise
consumer awareness that Poul's is an award-winning firm;
advertise a special Tree Sale event; strengthen recognition
of Poul's brand, differentiating it from other businesses with
similar names and services; and to promote Poul's new
website.

Implementation: A themed-series of jumbo-size postcards
presenting an eye-catching visual message that would stand
out from all other competitors printed mailings. The design
theme included Poul's signature red color (same as the red
of the Danish flag), and images of danish-style dinner plates.
The first of the "plate" series shows a worn pair of work
gloves on the plate with the tagline,
"Having the best
looking yard in the neighborhood doesn't mean putting
more work on your plate."
 The second postcard in the
"plate" series shows a dish of juicy, red pomegranate seeds
with the tagline,
"Ideas are the seeds of design, what are
you hungry for?"
(The third of the series is currently in
development.)
Summary: A website for an independent landscape design
professional.

Objectives: Create a web presence for a newly launched
landscape design practice. Create awareness of the
designer's expertise, industry leadership, writing and
speaking interests.

Implementation: Creation of an html-based website
showcasing the designer's award-winning projects, published
articles, professional affiliations. Work with the client's
existing logo, format all images and graphics, and external
links.
LandArt Solutions  - website
Heynssens + Grassman, Inc.  - magazine article
ILCA  -  awards photo exhibition
Summary: A traveling exhibition of the year's best
landscape projects from throughout Chicagoland as judged in
the annual ILCA
Excellence in Landscape Awards.

Objectives: Create consumer and industry awareness of the
ILCA, its annual awards competition, and its member firms by
means of a traveling exhibition of photographic images that
appear at targeted retail centers, trade events, and public
venues. Brand the Association as the as the primary source
of landscape design/build talent in the region. Create
awareness of the individual award winners within the photo
exhibition.

Implementation: Re-design the existing awards posters for
greater visual impact. Provide art direction and solicit
printing/production bids. Develop relationships with venues
and schedule bookings.
Summary: An exclusive article for Chicagoland Gardening
Magazine showcasing the work of Chicago-area landscape
architect and contractor.

Objectives: Create awareness of the company's landscape
design/build expertise through an in-depth article.

Implementation: Conduct interviews and write 1,000 word
article for consumer publication. Provide headlines,
sub-heads, and images.
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